A Comprehensive Market Analysis Free Essay Example, 4250 words

The processes required for the productions and service is mainly divided into three phases. The preparation of mixtures, baking or freezing and retailing or serving consists of the entire operation process. The raw material ordering, storing and issuing will need to be handled separately. Quality Control aspect has to remain one of the key concerns of the operation process. The production and service will operate as two separate processes where production side will be headed by the founder while the retail and service section will be handled by Susan Schucroft, the managing partner of the proposed venture. SW D will partner up with local dairy and fruit farmers to get fresh ingredients needed for the entire product range. Special ingredients such as emulsifiers and provers will be imported directly from Europe. Neil Schucroft and Susan Schucroft will act as managing partners with responsibilities of production operations and the service operations divided between them. Neil has expe rience in desserts and ice creams along with a Diploma in Culinary Arts, specializing in European cuisine from Schiller University Switzerland. This is one of the most prestigious of hospitality schools in Europe which combines up to 60% study time with apprenticeships in top European restaurants and hotels for the students. We will write a custom essay sample on A Comprehensive Market Analysis or any topic specifically for you Only $17.96 $11.86/page As the operation grows in capacity, this staff strength will be increased to meet the manpower needs. Susan Schucroft is a well experienced retail floor manager at Wal-Mart currently but has previous experience in the food service industry, having worked at a number of Hagen Dass outlets in the capacity of a crew member and getting promoted to regional stores manager, during their stay in Europe.