Saturday, August 31, 2019

Origin of babies Essay

Once, there is young man who wished to have a good life, a great family he can call his own and offspring that he wanted to share his life with. During his bachelorhood, he would usually sit on his patio and think of these things. Years went by and he was able to marry the love of his life, the queen of his heart. He shared with her, his dreams when he was still a bachelor and together, they made that single simple dream come true. Under the clear blue sky of Paris, they both decided to have a family of their own, raise kids and be good parents. Soon after, their dream materialized and was blessed with a son. Being the kind of man that he his, he wants to raise his son the same way that his parents did to me. He would read to his son stories that deal with bravery, courage and respect to others. They were both a loving parent to their son they would give him all that he want if it is the best for him. When he was a year older, his father wants to mold his son into the kind of man that he is. They would often go out together and enjoy things that boys really do enjoy. Years and years passed, the son was already full-grown. He had finished college, had a secure job and is intending to marry his college girlfriend. They got married after several months of preparation and eventually bore their own child and a grandchild to their parents. The life cycle was already completed. The cycle of human life is chain and so it needs to be fulfilled step-by-step in order to arrive at the finish line. Upon the birth of their son, they were able to satisfy their urge of having a child and raise it the same that their parents did to them. They were able to fulfill the dream of their parents’ who wanted to see little children running around the lawn.

Friday, August 30, 2019

Alaskan Airlines †Strategic Choice and Evaluation Essay

Recognizing an organization’s alternatives for growth is an important process for companies. By evaluating and selecting the competitive advantages within a market a company can distinguish themselves from their competition. For an organization the â€Å"grand strategies indicate the time period over which long-range objectives are to be achieved. Thus, a grand strategy can be defined as a comprehensive general approach that guides a firm’s major actions† (Pearce & Robinson, 2011). Alaskan Airlines is a company that is known for their innovations and leadership within in the aviation industry. Alaskan Airlines is easily identifiable because of the smiling Eskimo on the tail of their aircraft. Their leadership and innovations in technology have seen them be the first to sell tickets online and allow customers to check-in and print boarding passes via the Internet. Alaskan Airlines has also innovated technologies to allow for safer air travels in inclement weather conditions. In the aviation market, Alaskan Airlines must focus on how to maintain their status as the air carrier with the next generation technology and low cost airfares. As air carriers compete for the consumer dollar Alaskan Airlines must strategically execute growth strategies. Generic Strategy Alaskan Airlines is known for its high standard of customer service and industry innovation. The company sustains market leadership by leveraging generic strategy. Alaskan Airlines managed the generic strategy in all the three areas, which includes: 1. Low-cost Leadership – Alaska Airlines must be able to offer low-cost through low overhead and high productivity to compete with low-fare competitors. This will enable the company to offer an exceptional quality service at competitive prices compared to the competitors. 2. Differentiation – Alaskan Airlines has remained a leader in the customer service industry by revolutionizing the services offered to the customer. Alaskan Airlines in the only air carrier that offers a Baggage Service Guarantee that states that the customer will receive their bags within 20 minutes of parking at the gate. If the Alaskan Airlines goes over the 20 minutes the customer will receive a 20-dollar discount code for on future flights. 3. Focus – One of the major focuses of Alaskan Airlines is their customer service value and the company uses that to generate success. Alaskan Airlines knew customer service was important to customers and strove to deliver world-class service. The consumers want great customer service, which is safe, and at a competitive price. The accomplishments of Alaskan Airlines are ascribed to strategic plans applied to generate the culture and service offered. The best direction for the grand strategy of Alaskan Airlines is to implement product development and innovation. Alaskan Airlines has established loyal customers based on their quality of service and value. It is a trusted brand that thrives in customer service, safety, and value. The goal of this strategy is to continue the success of the outstanding service and innovations in aviation technologies. Innovation through â€Å"product development involves the substantial modification of existing products or the creation of new but related products that can be marketed to current customers through established channels† (Pearce, 2011, p. 193). Innovation is another grand strategy used throughout Alaskan Airlines. A recent example of Alaskan Airlines implementing this strategy is, in conjunction with the FAA, â€Å"working to implement quieter, more fuel-efficient arrival routes into Seattle-Tacoma International Airport. The routes use satellite-based technology, namely Required Navigation Performance (RNP) and Optimized Profile Descent—two key pieces of the FAA’s â€Å"NextGen† air traffic management system† (Alaska Air, 2012, pg. 3). Attaining the long-term business goals for Alaskan Airlines has been focused in increasing the quality of the flying customer experience. Alaskan Airlines consistently strives to provide the best customer experience to the consumer through consumer feedback. Alaska Airlines was the first airlines to use Internet technologies to enhance the customer service experience through their online check-in and ability to print boarding passes. The grand strategy is delivered through a final marketing strategy; Alaskan Airlines currently services over 60 cities and three countries, has a pro-active program in place to reduce emissions from jet engines, an extensive recycling program at facilities and is developing/using technologies to fly more economical routes. Recently Colgan Air decided not fly offer service from Presque to Logan International, PenAir a partner of Alaskan Air decided to provide the service at a $115 round trip. This gives Alaskan Airlines the ability to provide customers with outstanding service while becoming a better global citizen. Recommendation Alaskan Airlines, through the leadership of Brad Tilden, has been able to provide renowned customer service within in the industry and has been a leader in the innovation of technologies that can be used for the betterment of the aviation industry. The recommendation is to follow the current business model of customer service to preserve the customer positive customer experience. Alaskan Airlines should also focus on the environmental portion of the aviation industry by using more Green practices such and wind farms, more robust recycling programs and using more fuel-efficient aircraft and bio-fuel. Alaskan Airlines has very loyal patronage and through the expansion of new routes and more cities, more consumers will be able to experience flying on Alaskan Airlines. Conclusion Alaskan Airlines must build upon an already successful customer service program, continued improvement to the fleet of aircraft and to furthering the technologies used within the aviation industry. References Lynds, J. (2012, Jun 15). Alaskan Airline debuts services in Presque Isle. Bangor Daily News. Retrieved from http://search.proquest.com/docview/1020684161?accountid=35812 Pearce, J. A., II, Robinson, R. B. (2011). Strategic Management: Formulation, Implementation, and Control (12th ed.). Boston, MA: McGraw-Hill/Irwin.

Thursday, August 29, 2019

Donner Party Jonathan E

Their plan was to move to California, acquire cheap land where e they could reap he benefits of rich soil and good climate that Springfield Illinois did not Provo De them. The journey to California was the beginning of a new life for The Donned party and for many others. The move westward worried many people because of the possible encounter with aggressive Indians, however the Indians should not have been their main worry. Uniform neatly the decision to follow a faulty guide westward to California led these travelers into challenge gees that they could not overcome.The Donned Party's emigration west was marked as one of the most catastrophic journeys in the history of westward expansion. The Donned Party story began with a plan to move to California along the Oregon trail (the safest route) until reaching Hast inns cutoff where they began the dangerous trek towards California resulting in death and suffer ring until the rescue approximately one year later. Espanola 2 James Reed and the Donned Brothers decided that they were going to leave S predefined Illinois and travel to California with their families leaving behind a prosperous life (Lavender 3).Their plan was to follow a guide called â€Å"The Emigrants' Guide to Oregon and C laboring† by Langford W. Hastings that will lead them to California using the shortcut know as the Hastings Cutoff, this would shorten the trip by three hundred miles (V. Murphy 19). In order to make this trip possible they needed to prepare themselves with food, supplies, suits blew clothing and method for transportation. James Reed created a luxurious wagon that was known as the â€Å"Pioneer palace car† due to his experience in furniture making.The wagon was equipped with a stove, beds and had ample space to bring supplies in order to make the trip comfortable and homelike (Clamor 21 They also brought with them oxen's, steers and horses to facilitate trans rotation and cows to provide milk. Enough supplies were gathe red to get them through the first WI enter in California which they thought would take them six months (V. Murphy peg 2). Young men who wanted to go to California but could not afford it, known as Teamsters, were hired to do the hard work of walking beside the oxen's for the entire trek.Their job was to care for oxen an d in return they were given food and space in the wagon to sleep (Lavender 13). Everybody ha ad role on this journey. Women were to cook, look after children and do laundry. The men h united, steered and maintained the wagons and cared for the animals. Ready to go, the three fame ices set out for the west on April 16, 1846 not knowing the challenges that they would face. The Donned Party arrived at their first destination on May 1 1, 1846, at Indeed emended Missouri, where they, along with everybody else moving west, would find the Oregon and California Trails.This was the beginning point for travelers going west, even b jack in 1843 when the first wave of emigrants went west (B. Brooke). There they met up with anon there family Espanola 3 traveling to California, the Breed family, and together they hurried to catch up to the other travelers ahead of them destined for California. After forty fives days of travel through changing climate that was troublesome for the emigrants they arrived at Fort Laramie, a famous Indian trading post.They realized that the further west they traveled they encounter De more climate changes such as: infrequent rains, electric storms, dry sand dust and hot suns whine, that would make travel more difficult for the emigrants. The travelers, despite small prop elms along the way, seemed excited to reach new territory. At Fort Laramie they were please .NET greeted by Indians from the Sioux tribe and were able to finally take a rest from the journo eye and even elaborate Independence Day, then â€Å"America was turning seventy years old†.H ere James Reed came across an old friend, James Clammy, who had crossed the shortcut Hast nag's mentioned in the guide, but said that it was dangerous and that travelers should avoid cross sing that terrain. He recommended that people follow the know terrain of Fort Hall road that went northwest to California (Lavender 1824). Reed stayed focused on taking the shortcut because SE he felt the group could do so just as they had done making it to Fort Laramie from Index endurance, MO with its obstacles.The wagon party voted to take the shorter route and elected Ego GE Donned the leader, the group from here on out was known as the Donned Party. Fort Bride gear was the final stop, before Hastings Cutoff, for the party to stock up on supplies, repair wag ones and purchase more livestock. They had reached the point of no return. On July 31 SST the part y set out on the dangerous unknown trek southwest following the guide book's shortcut that not even the author himself had crossed. From here on The Donned Party would find most of their troubles that events ally le d them to tragedy.The first challenge they came across, in what was to be a see ounce Of several Espanola 4 starters, was at the base of Weber Canyon. That day, August 6th 1846, the D owner party found a letter from Hastings telling them that the trail was very dangerous and to w tit for him to return in order to guide them through another route (Clamor 53). Hastings did not d o as he promised on the note, so James Reed decided to travel ahead and find him for a solution. When James Reed spoke with Hastings he told him to avoid the canyon trail, recommended in hi s guide book, due to the narrow walls that would not allow wagons to pass .Hastings pointed oh t to the distance a route that the Donned party should take. Once again, the decision to follow H castings directions failed them. They went off into new terrain, uphill's that were practically impose Siebel to ascend. What was supposed to take a week, took them one month (V. Murphy 20). The e Donned Party and their oxen, exhauste d from the trip, arrived at the Great Salt Lakes on August 22, 1846. There they found another letter from Hastings stating that the trek across the salt d assert was forty miles and it would take them two days and TV nights to cross.Proving Hastings in correct again, the trip actually took them five days to cross resulting in a shortage of supplies, d hydrated men and oxen, and wagons left behind. The extreme climate Of the desert also took an impact on the party (Clamor). On September 26th, knowing they did not have enough supplies to r each California, they arrived at the Humboldt River where Hastings cutoff met with the old trait l. In fact, the shorter route was 1 25 miles longer than the old route. Video Having fallen be hind they were desperate to reach the Sierra Nevada mountains in order to get to California before the winter.October 1 6th they arrived in Truckee at the base of the mountains where they soon realized they came too late because a harsh winter had come. The Don ned Party had travel De 2500 miles over a seven month period with only 1 50 more miles to Setters Fort, their final deist nation (R. Burns DVD). The winter snow forced them to set up camp at Truckee Lake, now know win as Donned Espanola 5 Lake, where they would spend the entire winter. Some members of the group tried to cross the mountains a few times but were unable due to the weather conditions.The WI enter brought heavy snowstorms trapping the members at Don newer Camp. After killing the last of t heir animals for food they began to eat materials that did not provide them with the nutrition added to survive the winter. It was noted that they ate twigs, bark, leaves, bones, and even boil De the leather from shoes to eat (Clamor 96). Many began to die from malnutrition and extreme c old conditions as the winter went on. In this time of extreme desperation the people had to rest rot to cannibalism for survival.They marked the flesh so that no one had to eat the meat of their own kin . The people were in a dire situation of starvation and delirium. December 26th ma irked the first day that they ate a human, the dead body of Patrick Dolled was cut apart and coo ked on a the fire (Clamor 108). By January 1847 California had become territory of the United states after the defeat of the Mexicans. James Reed, who had separated from the group months back, was able to gather men and form a rescue party to relieve those at Donned Camp.January 31 SST t he first rescue team set out for Donned Camp arriving on February 7th. They were shocked at the s eight of death and famine people. The completed rescue of those at Donned Camp required a t total of four rescue teams, the camp was evacuated by April 17th 1847. Of the original Donned pa arty that consisted of 87 members, 46 of them had survived. The entire Reed and Breed family s arrived however the Donned family was not as fortunate. Both Donned brothers had perished at Donned Camp during the dreadful winter, the only ones that survived were two of the Don ere children.This tragic story of the Donned party was said to be a part of the American Dry am. â€Å"An American dream that has nightmares attached to them, and for many results d in disaster† video. Espanola 6 Like many others the Donned Party followed a movement where people were encouraged to go west and settle in foreign land. Many thought this travel to be a new adventure but for the Donned Party it turned out to be the last trip of their lives, never reaching thee r dreams of a new life in California.

Complexity theory in public management Research Paper

Complexity theory in public management - Research Paper Example Unfortunately, complexity theory has little been used in public management. In other social sciences, for example economics, evolutionary approach has widely been used instead of complexity theory. The question on whether complexity theory can increase our understanding of the phenomena of public management is intriguing. Weber (2008) says that the public sector has largely been ignored because of its stale and impractical ideas which are only based on the understanding of its existence. Public management has in the recent past crumbled and therefore, its time to replace its proliferation of frameworks, theories and concepts (Weber, 2008). Because of complexities in public management theories, public management has split into many sub-strands, like sociologists, political scientists, economists, and management theorists, who are developing alternative theories that try to explain management in the public sector. Complexity theory and problem resolution Complexity theory helps to addr ess problems of decision making and service delivery in public management. ... Complexity theory has all potentials of addressing the challenges in public policy and management that practitioners face. They are also important in weaving many theoretical strands in management of public sectors into a seamless whole. Early works that have tried to connect public management with complexity theory related concepts wasted by great scholars like Douglas Kiel and Sam Overman among others (Weber, 2008). Public management policy has recognized limitations that they are prune to due to the complexity and diversity of human nature. Decision making is characterized by both practical and theoretical limitations due to rational; thinking and comprehensive protocols. Complexity theory provides the groundwork within which alternative ways of understanding these rationalist protocols and logistics can be recognized. According to Weber, complexity theories may be the only solution that will help increase theory’s coherence and re-invigoration of the discipline across many perspectives that bear these problems in public management. Complex adaptive system is particularly suggested as an essential way of understanding systems that provide an intellectual framework where fresh understanding of the systems of public management can be observed and sought. The multiplicity, non linear interactions and intensity of complexity theory seems to agree with complex adaptive theory. Though their outcomes are rarely fully predictable, they may not serve their purpose well in public management. Emergent order and self- organization concepts seem like characterizations that are reasonable. Effects of complexity theory on management practices in current systems Complexity theory gives the public sector a big room for improving the understanding of public management and

Wednesday, August 28, 2019

God-Centered Identity in a Me-Centered Culture Essay

God-Centered Identity in a Me-Centered Culture - Essay Example However, lip service from believers in stating their belief in God is never enough, as God requires the total translation of passion in his word and actions. In the event of God’s intervention to most situations of that human command His presence, people continue speaking of His greatness, but in normal situations, belief in God is just an assertive statement. This controversy between the saying and the actual belief of God in human lives dictates the direction of life that individuals have and their conception of spiritual identity. An assessment of the literature on spiritual identity God, Freedom and Human Dignity: Embracing a God-Centered Identity in a Me-Centered Culture by Ron Highfield comprehend if God’s embodiment in human life restricts spiritual freedom and diminishes human spiritual dignity. Assessment of the Literature Development of a Me-centered Culture In the process of development from childhood to adulthood, humans experience transitions in their self- identification processes. In the phase of childhood, children are never concerned about their role and impact in their society. Children are also never worried concerning the relationships they build with themselves and with others. In terms of spirituality, children freely follow their parents or guardians and conform to the teachings approved and certified by them. However, the transition into teenage hood makes the mind of one conscious about the decisions, activities and relationships development. This phase enables humans to understand their preferential habitual traits, beliefs and specific interests that results into talents. â€Å"The choices and actions chose during the teenage phase dictate the king of life that one maintains in adulthood† (Ron 17). Perception of God in Modern Self-Identity Culture Changes in modernity have transpired the self-identification process that enabled humans to discover and ascertain if their life preferences are worth the journey. Conven tional cultures allowed an individual to be authentic and experience life fulfillment by adhering to the natural and socially allocated relationships and roles. One was expected to conform to the terms and regulations provided by the seniors. Responsibilities were also implicated upon people, hence just conforming to their role in life development. However, the advent of modern culture has changed the perception of self-identity. Deep assessment concerning self worth are expounded to enable a human decide on the aspect that he or she will live with. Happiness is also considered as an aspect of helping people reconstruct themselves to the kind of life they would like to live. These strongly advocate for the denial of imposition of social relationships since one would end up building a fake identity not proposed by his or her expectations. According to Ron, this assessment of life reconstruction through identity creates the self me-centered phenomenon. Creating an appropriate me-cente red identity advocates for will power by rejecting the imposition of conferring social relationships. This phenomenon is responsible for clouding oppression and resentment of certain issues when confronted to a person. Self-identity makes one conscious of the role of religion, traditions, and morality among other things in his or her life. Self-identity makes one decide freely on the spiritual journey to follow, habitual traits to adopt but at the same time threatens

Tuesday, August 27, 2019

Profile, incorporate, and compare the health information Essay

Profile, incorporate, and compare the health information - Essay Example It allows the electronic sharing of health information between different health information systems while maintaining the integrity of the information being passed across. HIEs connect healthcare providers such as hospitals, pharmacies, labs, ER physicians to access patient information in a resourceful manner to improve the quality of care. HIE also refers to those organizations that facilitate the electronic sharing of health information across systems and organizations. HIE organizations manage and provide support for the commercial and legal issues that can arise during the exchange of information. These organizations come in several forms and may be private, national or state firms; information can thus be shared only with a single hospital network, across many hospitals in one region or across the state. Another difference between the different HIE organizations is seen in what information is shared e.g. some may share only lab results, or only emergency room records. HIE organi zations are key to facilitating the implementation of health information technology to provide quality patient care. In the United States, a number of such organizations exist that perform several important functions. In this discourse, we will examine the Indiana Health Information Exchange. By exploring the profile of this HIE organization; the author aims to show the core capabilities of this technology, the importance of electronic information systems and the necessity of understanding that technology. Indiana HIE The Indiana Health Information Exchange (IHIE) is one of the largest HIE in the United States, and also the oldest. It is a non-for-profit organization that connects more than 80 hospitals and over 19,000 doctors in Indiana, including long-term care facilities and rehabilitation centres to share health information on more than 10 million patients as and when needed (Finn, 2011; Biever, 2013). The organization administrates the Indiana Network for Patient Care (INPC), w hich is a protected network that shares electronic health records to involved physicians and other healthcare providers. Launched by the Regenstrief Institute (which specializes in medical informatics research), local hospitals and other partners, IHIE provides useful health information technologies and tools to patients in Indiana as it aims to mitigate the high costs of quality healthcare. For instance, if a patient is admitted to a hospital, the INPC presents a clinical abstract of the patient’s medical history-provided the patient had ever visited a networked hospital- even if the patient has never received treatment from that hospital before. This saves time in treatment and avoids duplicate testing thus saving costs. The INPC contains records of more than 80% instances of medical care provided within participating hospitals. Additionally, it also holds radiology images, discharge summaries, operative notes, pathology reports and medication records. This wide range of in formation enables doctors to make informed and accurate medical decisions, especially during critical times. Figures 1.1 and 1.2 below show how IHIE improved information flow. Figure 1.1: Former system which fragmented patient information and created redundant, inefficient efforts Source: Indiana Health Information Exchange Figure 1.2: HIE system that consolidates information

Monday, August 26, 2019

Law Case Study Question Analysis Example | Topics and Well Written Essays - 750 words

Law Question Analysis - Case Study Example The English contract law provides that the advertiser of good or products for sale through a newspaper is under duty to scrutinize the offers that have been tendered by the interested parties, if such offers are made before the expiry of the deadline that has been set by the advertisement, and without any variation in the offers . In this respect, Arthur is under duty to scrutinize the letter of offer that was submitted by Rodney, failure to which he is liable for having breached the terms of the contract. This is because, after reading the advertisement on the newspaper, Rodney sent the necessary letter of offer and the required amount, and they were received by Arthur at 9:50 am Monday as required by the advertisement. Arthur cannot sell the car to Thelma and he is not under any legal obligation to fulfill the contract with her. This is because, when Thelma saw the advertisement, she tendered a counter offer by submitting a cheque of cheque for  £7,250, as opposed to the cheque f or  £7,500 that was required by the advertisement. This simply amounts to a counter offer under the English contract law, where an individual issues an offer that is different and that is varying the actual terms that were in the original contract notification . The English contract law provides that under the situation of a counter offer, the contract terms have been varied, and thus the individual asking for the offers from the interested parties cannot be legally bound to accept that offer.

Sunday, August 25, 2019

Necessity for adaptation of flora and fauna of Galapagos; geological Essay

Necessity for adaptation of flora and fauna of Galapagos; geological formations, invasive species, numbers of species, % of species and calculating the effects - Essay Example Ever since this incredible land was discovered, it has captured the imagination of many. The unique and exotic inhabitants of the island have always mesmerized me. In this document I have endeavored to present an in-depth understanding of the ecosystem of the Galapagos Islands. By the end of this presentation you will have a clear idea about the ecosystem of the Islands and also about flora and the fauna that thrives there. I have documented the necessity for adaptation for the floral and the faunal populations of the islands, their interactions and adaptations. I shall also discuss about the geological formations, introduction and negative impacts of invasive species on the synchronized equilibrium of the Galapagos ecosystem. I consider myself qualified to present such an important documentation to you because, with the help of professional tour guides, I have gained a broad understanding of the culture of Ecuador and they provided me the chance of successfully immerging myself in to their culture. Experiencing the islands from such a close distance, my attention was immediately drawn towards its ecosystem and its plight which lured me to conduct an in-depth research on the issue. I gained a complete understanding of the ecosystem and the threat posed by the invasive species that have been introduced in the islands. I consider that it is necessary for me to share this information with my audience because of the simple fact that they need to understand that there are very fragile and sacred environments in this planet that are worth fighting for. The Galapagos have been a conceptual landmark since its discovery and continues to grant us insight into concepts of evolutionary biology. The true essence of these islands lies in their biodiversity which is under threat; however, researchers believe that Galapagos is standing at cross roads and though the degradation rate is increasing, but

Saturday, August 24, 2019

The geography of contemporary China Research Paper

The geography of contemporary China - Research Paper Example The report concludes by giving the evaluation of the research question and the research’s thesis. The people’s republic of China was established officially in 1949 and had its capital in Beijing city. At the time of its establishment, the Chinese people have reference to a coalition of social classes, which was comprised of the peasants, the capitalists, the workers and the petite bourgeoisie. The four categories of the Chinese people are led by the CPP, which is the guide to the working class. The country’s people during the time of its establishment were approximately five million, of which ninety percent comprises the peasant farmers. It is also clear that the most of the Chinese were rural residents regardless of the fast modernization, and urban migration is taking place in the neighboring countries such Korea and Japan (Kai 32). The people’s republic of China was adversely affected by decades of war hence the need for its management to establish a framework for efficient economic growth. Mao leads the CPP party, which is the original ruling party in the country, while the state’s leadership comprised of Zhou Enlai. Regardless of the fact that the people’s republic of china has establishment early in 1949, The Soviet Union currently referred to as Russia recognized China as an independent nation in October 1049. The two nations had an agreement in the year 1950 in which the Soviet Union they would benefit mutually in terms of economic growth. The agreement encouraged friendship, mutual assistance and alliance between the Soviet Union and the people’s republic of China (Zhao 424). The argument slowed the countrys initial economic growth that the state had division into classes where the individuals of the various types carried out their activities discriminatory of the individuals from the other types. The division of the people into classes implicates highly on the economic development, which required the cooperation and

Friday, August 23, 2019

16th Century Travel PowerPoint Presentation Example | Topics and Well Written Essays - 250 words

16th Century Travel - PowerPoint Presentation Example With the domestication of animals that can bear people on their backs, people found it more convenient and, during that time, more time efficient to ride animals to get where they were going than walk. Consequently, people started to journey using horses, donkeys, camels and even water buffalos. The distance did not matter although horses were more commonly used for long travels because of their speed. Land transportation soon saw another change. Mostly on horses, man decided to find a much easier way to bring their crops or goods. This brought about the development of rough sledges and sleds on snow. The rolling drag was used for regular ground. Logs were placed under a platform so that the platform moved along whenever the logs rolled. Later on, the log was sliced and a hole was carved out from its center. This was the called the wheel. The use of the wheel made transportation even faster and more convenient. It also made traveling more comfortable. Even before the beginning of the modern era, the wheel had given rise to carts, chariots, wagons, carriages and coaches. Carriages came with four wheels and a rounded top and were pulled by two or four horses. The decoration and the materials used in making the carriages defined what class of people used them. Even before domesticating animals, man had already developed a way to move on water. â€Å"The origin of the dugout boat is one of history’s great mysteries.† (The History) Later on, a piece of cloth was added to the boat and this was called a sail. In the 16th century, explorers and traders alike would spend a lot of time on the descendant of the simple boat. From the junks of the Chinese to the caravels of the Mediterranean and the caravels of the Europeans, men of the 16th century saw themselves moving across the seas aboard huge ships. The caravel was the most commonly used water vessel in the 16th century due to the fact that the built and strength met

Thursday, August 22, 2019

Job Organization and Information Essay Example for Free

Job Organization and Information Essay The job description might be broadened to form a person specification or may be known as Terms Of Reference Roles and responsibilities A job description may include relationships with other people in the organization: Supervisory level, managerial requirements, and relationships with other colleagues. Goals A job description need not be limited to explaining the current situation, or work that is currently expected; it may also set out goals for what might be achieved in future. Limitations Job descriptions may not be suitable for some senior managers as they should have the freedom to take the initiative and find fruitful new directions; †¢Job descriptions may be too inflexible in a rapidly-changing organization, for instance in an area subject to rapid technological change; †¢Other changes in job content may lead to the job description being out of date; †¢The process that an organization uses to create job descriptions may not be optimal.

Wednesday, August 21, 2019

Harvard Case Study Analysis Essay Example for Free

Harvard Case Study Analysis Essay What is an ANALYSIS? analysis Function: noun Inflected Form(s): plural analy ·ses \- s z\ Etymology: New Latin, from Greek, from analyein to dissolve (from ana- + lyein to loosen, dissolve) + -sis -1 : separation or breaking up of a whole into its fundamental elements or component parts 2 a : a detailed examination of anything complex (as a novel, an organization, a race) made in order to understand its nature or to determine its essential features : a thorough study b : the presentation, usually in writing, of such an analysis Merriam-Webster Unabridged Dictionary Case Studies: How they work YOU ARE THE MANAGER. Read carefully Perform Analysis Come up with recommendations Analysis: Thought Process Questions Break up Details matter! †¢ What problem are we trying to solve? †¢ What are the main problems? †¢ Break up the whole story into parts †¢ Analyze what’s important †¢ Do detailed examination †¢ Determine essential features 4 The Process of Building a Marketing Plan Step 1: Situation Analysis Step 2: Step 3: Step 4: SWOT Analysis Problem Identification Solutions Recommendation/ Evaluation Step 1: Situation Analysis †¢ Evaluation of an organization’s current situation, opportunities, and problems. Ask Yourself: †¢ What is going on? †¢ Who is the company? †¢ What is the company’s background? †¢ What industry are they part of? Step 1: Situation Analysis The Five C’s Customer Needs What needs do we seek to satisfy? Company Skills Competition Collaborators What special competence do we possess to meet those needs? Who competes with us in meeting those needs? Who should we enlist to help us and how do we motivate them? Context What cultural, technological and legal factors limit the possible? Applying the Marketing Mix to a Target Market †¢Is there current price competitive? †¢Are they distributing their product? †¢Any current problems with their product? †¢Are they running promotions to increase sales? †¢Are the promotions hurting sales? 8 Step 2: SWOT Analysis Internal Strengths Things that are good now, maintain them, build on them and use as leverage Weaknesses Things that are bad now, remedy, change or stop them. Opportunities Things that are good for the future, prioritize them, capture them, build on them and optimize Threats Things that are bad for the future, put in plans to manage them or counter them External 9 Step 3: Problem/Decision Statement Identification of the main problem, opportunity Ex: †¢ †¢ †¢ †¢ Does the company have declining sales? Are the promotions hurting sales? Should the company fire employees? Is the company spending too much money on promotions 0r advertising? Step 4: Solutions/Recomendations What are you going to do about the problem? What are the alternative choices into solving the company’s problem? Ex: If the problem is declining sales due to the current economic situation†¦ Run promotions Offer benefit programs Offer rewards for purchase Strategic Market Planning Process Components of Case Analysis †¢ †¢ †¢ †¢ †¢ Background Problem Identification Statement of Objective(s) Situation Analysis Description and Evaluation of Alternatives Conclusions/Recommendations 13 End.

Movie Analysis Of The Film Legion

Movie Analysis Of The Film Legion The movie opens with a scene of a vast, barren land with a womans voice on the background solemn and weary. The woman narrates about her memories of her mother constantly reminding her to always have a heart-to-heart talk with God. This was true until that moment they were left by her father (the husband). Instead, she only talks about the Apocalypse, saying that God has become tired of this crazy bullshit. The next scene is in Los Angeles, the 23rd of December 1:02 am. There is darkness filled with chaotic sounds such as sirens, the loud thunder and shattering of glass with a reflection of a bloody moon. Then came Michael, falling from the sky. He went to a dark alley, pulled an ornate knife and started peeling of his coat, revealing his wings (through shadow). He began tearing his wings from his back using the sharp knife. To tend his wounds, Michael went inside a weapon/gun/survival shop (GUN AND SPORT WORLD), killing the person guarding it from the inside. He used a fishing wire to stitch the horrendous holes on his back left by the detachment. He raced along racks and racks of guns, searching for weapons the right ones. Meanwhile, two cops, Burton and Estevez, patrols downtown in their police car (LAPD). Burton blurted how burning the streets would make him happy. A fresh start, thats what this place needs. he said. Estevez was not even finished expressing his thoughts when a loud explosion commenced almost right in front of them. Michael gradually appears from the smoke carrying two huge sports bag. He was confronted by the two cops, ordering him to drop the bags and to position his hands behind his head. Estevez slowly approached him and attempted to cuff his hands but as soon as he was near, Michael was able to grab him to be used as a human shield. Burton, while pointing the gun towards Michael and commanding him to let go of his partner, suddenly had his head shaking like mad. The now possessed Burton reminded and warned Michael that this was not the orders given to him by God and if he continues he will die together with the baby (human races only hope).Michael was able to kill the possessed c op, leaving both cops lifeless. He drove away using the police car. The movie continues with the scene showing what is going to be the main venue of the movies highlights. There is a couple of old silver trailers which looked like has not moved from the ground for a long period of time. Then, there was Jeep Hanson, bolted awake from a bad dream, covered with sweat and breathing deep. He got up from bed, stepped out of one of the trailers, gazed up to the diners roof where a large sign glows PARADISE FALLS GAS N GRUB and contemplated. Then came Charlie, a very pregnant girl who asked Jeep if he is alright and shared that she could not sleep because of the constant kicking of the baby. They had a deep conversation about how he worries about her too much even though the baby is not his. Jeep said that she can laugh like everybody else but he believes that she can be better with him and that they can raise the baby together. Charlie just kissed him on the cheek and left. It is now morning, a regular day for the keepers of the diner. Bob, the owner and Jeeps father, is shown trying to fix the TV while a black named Percy is cooking on the grill. They had a short conversation about their partnership and relationship. While on the other side of the diner, there is a beautiful girl, Audrey, seductively leaning over a jukebox. She is the epitome of rebellion. Watching their daughter move her hips to the beat, Howard and Sandra Anderson were both disgusted. The couple and the daughter had a few exchanges as to why she dressed like that and how she did not fail in answering them back every time. A black Cadillac driven by a black, Kyle, blazed the desert path. He passed a weathered road sign ENTERING PARADISE FALLS, NEXT SERVICES 50 MILES. He grabbed his cell phone only to find out that there is no signal in the area. He then spotted the diner just up the road ahead. He pulled over and got out of the car. Leaning next to the broken phones is Charlie. Kyle grabbed a crumpled hand drawn map and showed it to the very pregnant woman who was then smoking. He let out a statement that smoking is not going to do any good for the baby. Intrigued, Charlie said that she might consider quitting. Kyle asked Charlie if he is anywhere near where he is going by showing the map. Charlie said he is not even close. Jeep saw the two talking and asked if everything is alright. Charlie said that the man is just lost and needs a phone, and that was when they both entered the diner. Bob, upon seeing cigarette sticks held by Charlie, claimed that it is about time for her to quit smoking due to her condition. Charlie replied that he is not in the position to tell her that since he also smokes that heavy. Charlie then gave a pack of cigarettes to Kyle. Kyle is about to ask Bob if he can use his phone when Howard butted in to verify when will their car be fixed. Bob went out of the diner and into the mechanics bay only to find out that Jeep is not doing his job fixing the car, instead, the man is busy cleaning up a small crib for Charlies. Bob became upset and started confronting Jeep about what he is doing with his life, about his obsession towards Charlie and about his future. Bob thinks that it is time for him to leave the place. Jeep said otherwise, saying that he is constantly having dreams about Charlie and about something that he needs to do but having a hard time figuring it out. Bob told him that he had same visions when he was young, which only led him to his mediocre life right now. Bob walks back to the diner. Dark clouds form and line the horizon to the south. Jeep shifts his gaze up to the north highway. Same thing. A storm is coming. Meanwhile, back into the diner, Kyle is again about to address Bob on using the phone when something caught Bobs attention. The TV is on snow-screen. Bob gave it a final wallop and the picture snaps into the STARK GRAPHIC OF THE EMERGENCY BROADCASTING SYSTEM accompanied by its hollow tone which filled the diner. Percys old battery-powered radio did the same thing, hollow tone station after station. Kyles conversation with his son was cut off and dial tone was lost. Audrey speculated that it can be a terrorist attack. Bob calmed everyone down (especially Mrs Anderson) and speculated that this was just a line problem. A beat up Eighties Cutlass Supreme pulled off the highway and stopped abreast the pump station. An old lady stepped out of the car with her metal frame and wheels of a walker. Grandma entered the diner and ordered, commented on how unusual the name Charlie is for a girl. The old woman smiled to the Andersons and said that things will be over soon. Jeep entered the diner and quietly huddled with Bob about the cars condition. He said that he could try to fix the car but it might take time. Bob was upset about the news. Moments later, Charlie handed over the order and started having a conversation with the guest. As what seemed to be a sudden turn of event, Gladys started cursing and exclaiming that all babies should burn including Charlies. Mortified with what she heard, Sandra tried silencing Gladys but she failed, only to be called a cunt who always complain. Shocked and stirred with what Gladys has said to Sandra, Howard stood and tried making Gladys apologize for what she said. Gla dys lunges towards Howard and took a bite out of his neck which made him crumbled to the floor. Percy threw a pan to the old woman which broke her neck. Surprisingly, she is still standing, ready to assault anyone in the diner. She jumped and started walking on the wall and up to the ceiling like a lizard/crab, landed right in front of Bob, who was shooting his shotgun, slapped him, and knocked him unconscious. The shotgun clatters at Jeeps feet. Jeep snatches it and aims at grandma but cannot pull the trigger. He does not have enough courage to do so. Gladys screamed he cannot save HER and rocketed straight at him when suddenly three gunshots came from behind which knocked Gladys dead. It was Kyle with his gun. Percy, Kyle, Sandra and Audrey frantically carry Howard, his neck bandaged, to the Escalade. Kyle drove as fast as he could, hitting the gas hard. Audrey noticed the dark clouds ahead but was not sure what it was. Kyle grips the wheel, picking up speed. Suddenly, hundreds of tiny bugs begin to hit the windshield. They are not clouds, they are flies! The car then entered the swarm. Everyone is screaming. Back to the diner, Jeep is puking into a toilet bowl. Bob is tending his sored cheek. The father and son had a conversation about what happened moments ago. Jeep is hurting inside, telling his father how coward he was not being able to pull the trigger. Bob comforted his son by telling him that it was alright and that not everybody can play hero. They heard the sound of the front door chimes. Kyle, Percy, Sandra and Audrey carry Howard into the diner, all of them gasping for air. They narrated what happened on their way and Percy raced for the back to get his Bible and to start praying. A police cruiser skidded to a wild stop in front of the diner. It was Michael. Charlies face lit up when she saw the police car but froze a few feet from the car when she saw those piercing eyes of Michael. In moments, Bob, Kyle and Jeep formed a protective shield in front of Charlie. Bob raised his shotgun and demanded Michael to show his teeth. Michael let out a dangerous smile and snatched the gun from Bob, telling them that they do not have much time and possessed people like Gladys will arrive in no time. Michael distributed the weapons from the cars trunk and ordered everyone to go back inside the diner and seal the place. Everybody is clueless of what is happening. That night, two headlights appear in the darkness. An ice cream truck rolls slowly toward the diner. The eerie music emanates from the speaker on its roof. A tall figure stepped out of the van. The ice cream man is unnaturally thin. His gaze snaps up to the roof, jaw unhinges, bolts to the diner with startling speed. Michael and the men started firing. Bullets rip into the creatures body, knocking him on his back, arms and legs still twitched. Not long after, numerous headlights appear from the darkness as what seemed to be a parade of commuters. The men let loose with ferocious firepower. Explosions here and there, tires blow out, engines crash; vehicles swerve and collide with one another. Dark shapes bolt from the burning vehicles, scattering and surveying the condition of the area. They converge the diner form all directions, they move so fast it is as if their feet do not touch the ground. The men followed Michaels instructions and cut down everything in sight. Casings drop from their weapons like mad. Bodies burst and crumble to the ground. Suddenly, something got a hold of Howards body. It was torn away from Sandra. Howard screamed for help. Sandra dived for Howards stretched hands. It was a teenager about Audreys age. See what you made me do, mother!? Charlie and Audrey rushed to Sandras side. Howard screamed as his body is torturously stretched. Then, another disfigured man punched through the window, grabbed Charlies hands. Jeep came to rescue and grabbed her free arm just before shes pulled through. Without the help, Howard is ripped from his familys hands and out of the window. The dark figures started to pull back as if they had what they want. Charlie was still struggling from the rip of the creepy man when a sound of metal slashing flesh was heard. It was Michael who managed to disarm the possessed. Jeep and Charlie scooted away from the window as Michael lit up the night with successive firepower. After the incident, Bob demanded some explanation of what was going on. Michael told them that this is extermination; that the weakest willed are the easiest to turn. Those people were possessed by angels. Percy pointed out what he knows is that angels are the good guys, followed by a statement from Bob that he does not even believe in God. Michael said that their beliefs do not matter right now as the only thing that matters is the safety of Charlies baby. This intrigued Charlie, saying that she is just a regular waitress not worthy of any saving. The fallen angel stressed the fact that she bears the child who is the only hope for mankind, the Messiah. Either your child lives or Mankind dies, he said. They guarded from the roof in shifts of two. Percy and Kyle were first. They had a conversation about Percy being in army for two tours and about the gun Kyle used to kill grandma. They were surrounded with coldness. Percy let out a memory when he was a kid, when his father used to remind him to be happy and be satisfied with life until the very last day. Meanwhile, in the kitchen, Bob was cooking while Sandra stared blankly at her prescriptions. Bob, noticing how distressed Sandra is, offered a can of beer. Sandra politely accepted it and sipped a little, reminded her of Howard and how he was the beer drinker in the family. Sandra burst to tears. Jeep and Michael had a conversation about everything going on and about Michaels past. Michael narrated that he was once the general of His army and that his love and hope for mankind has not yet lessened. Jeep questioned Michael as to why he continued believing in mankind. He shared that he had witnessed mankind abuse the gift given to them through wars and killings. He also shared how he saw some people not lose hope which Some people, realize that being lost is so close to being found. He said that Jeep is one of those people, that Jeep is one of the reasons he is doing this right now. Michael headed for the roof, left Jeep staring after him, deep in thought. There is a faint glint of sunlight, the 24th of December. Michael is searching the horizon for movement. Sandra awakened, heard the voice of Howard calling her. Sandra rushed to the back door, pushed the tables blocking her way out. Kyle tried to stop Sandra but her determination and longing to see her husband helped her knock the black man, hit his head on the table. Audrey tried to do the same thing but was pushed back. Percy came to get a hold of the hysterical woman who managed to get out and was just a few feet away from the nailed husband. Suddenly, Howards body, covered with boils and pustules, exploded, shooting acidic juice around him. Percy was able to shield Sandra by making an about-face while holding her tightly. They managed to go back inside the diner. He came to a stop and fell, revealing the whole back side of his body, melted by the acid. Percy just died in front of Bob. Bob was so devastated by the death of his friend. Tears fell from his eyes. Meanwhile, a scene showed Sandra being tied by Bob and Michael. In a booth, Audrey watched as her mother is being restrained. She returned her attention to Percys radio, tuning, trying to find something in the static. After a while, she called everyones attention as she finely tuned the radio for the hint of a voice. It was a broadcast about a resistance formed against the possessed people on the outskirts of Las Vegas, also in Red Rock National in the northern Mojave Desert area. Michael countered everyones belief that they can head to Red Rock National for refuge, saying it is too risky to leave. Charlie stood at the sink, filled her lungs with smoke from the cigarette. She caught a look at herself in the mirror, run her hand along the curvature of her belly. Tears welled up in her eyes. Jeep and Charlie had a conversation about her not willing to give birth to the Messiah, about Jeeps unconditional love towards her and how she did not like the entire thing. Jeep left her in hurt and frustration, telling her to let him know if she is done feeling sorry for herself. Audrey and Kyle are bundled on the roof together, keeping watch. Kyle was teaching Audrey on how to hold a gun. Kyle was surprised, it is as if Audrey has been holding one all her life. Audrey stared to the red nothingness surrounding them. Then she shared why their family was on their way to Scottsdale. She told him that her parents believed that a more wholesome place would help her change her ways. The conversation turned into passionate kissing and touching. Then all of a sudden, the diner came back to life. The jukebox started filling the room with music, TV glowed with bright rolling static and the electric fans started spinning. After a moment, headlights appear on the highway. A Family Minivan stopped at the pump. A man jumped out of the car and, seeing that the coast is clear, raced around to the gas pump. Then an army of dark shades swarmed in fast. Kyle and Audrey tried all their might to warn the family about the trap but were too late. The man was bitten; splats of blood filled the vans windows. The mother and son frantically avoided the grips of the creatures. Kyle makes a desperately courageous play. He leaps onto the roofs sloped overhang sliding fast he drops to the ground in front of the diner. Kyle charges the dark mob. Creatures peel away from the woman and boy to confront Kyle head-on. He lets loose with a rain of bullets. He closes in on the family, blasting back the creatures huddled around them. He finds the young boy curled up with his hands protectively covering his face. Kyle swoops down and gathers the boy into his arms. Kyle moves on to the mother. But something odd is happening. Kyles throat is torn out. Kyle drops to his knees. Up on the roof, Audrey watches helplessly as Kyle falls. Out the window they see Audrey drop down from the roof and run towards Kyle. The boy moves toward Audrey, stepping over Kyles body. Audrey backs away. She looks toward the entrance to the diner. Theyre everywhere. Shes trapped. She notices the open door to the Minivan. And so she bolts. Audrey dives into the car as the throng of creatures ra pidly closes in. She hammers the auto door lock. She moves to the center of the car as gruesome faces press against the windows. With stunning calm, Michael marches straight for the pumps. In the minivan, Audrey screams as the windows begin to crack. Michael grabs a gas pump, flips the lever and points it at the minivan. The creatures covering the car turn to look at Michael. And thats when he starts spraying gas at them. Up comes Michaels gun in his other hand and shoots the spray of gas turning it into a spray of fire. The minivan is engulfed in flames. Bursting out of flames, Michael marches confidently into the diner. Jeep slams the door closed just as the wall of fire reaches them. Michaels clothes are a smoky, smouldering mess. Jeep and Bob rush to pat him down. Charlie dashes behind the counter to the sink. She fills up a pitcher of water. The young boy with the lifeless white eyes stands before her wielding an enormous butchers knife. The boy swings the knife at her, slicing open the waitress outfit covering her pregnant belly. Charlie tumbles back to the ground behind the counter. She frantically pushes herself away from the approaching boy. The boy instinctively raises his hands to strike again, but theres no knife. Charlie watches in horror as the boy calmly realizes that his thumbs are missing. Charlie pulls her legs in close then rockets them out at the boys chest. Hes catapulted away from her. Michael leaps over the counter, landing in front of Charlie, guns ready for action. But the boy is gone. Jeep and Bob whip up their guns as Michael throws the wicked creature into the air. Audrey helps Charlie to her feet. She winces. Charlie, drenched in sweat is writhing on the ground with Michael holding down her arms and Audrey kneeling bet ween her legs. Pots of steaming water surround them. Charlies screaming rises up from below. A deep, long, rumbling tone rising up off the plain, as if emanating from the largest horn ever constructed. Michael reacts to the sound. Urgency comes over him. Audrey arrives with more steaming water. Charlie pushes, tears streaming down her face, delirious with pain. Jeep and Bob watch helplessly as the army of creatures has closed within a hundred yards of the diner. Their ranks stretch back seemingly without end into the darkness. Jeep rests a comforting hand on his fathers shoulder. Bob pulls his son close and hugs him with all his might, tears filling his eyes. Audrey places the child in Charlies arms. She stares at the baby, holding it at a distance, unsure of whether to embrace it or be terrified by it. A commitment shes not yet ready to make, even at this late hour. Off Charlies look, we move across the diner where Audrey approaches her mother, kneels down in front of her. Despite how much her mother pisses her off, it breaks her heart to see her in such a demoralized state. Audrey moves to hand over the baby to Charlie. Sandra springs out of the chair an snatches the baby from Audreys arms. Sandra backs away from them, moving toward the front door. Hers is the face of madness. A brilliant spectral light pours into the diner. Sandra is blinded. She raises a hand to block the light. And thats when Michael fires. Sandra staggers back, blood dripping from the hole in her forehead, and the baby goes flying from her hand. Charlie screams and everything suddenly goes very quiet. Jeep dives for the baby, catching the bundle of rags mere inches from the ground. And then he looks up to see the dark silhouette of a man approaching from out of the spectral light a man with wings. Jeeps eyes grow wide as the fierce angel steps into the diner. This is a creature built for war. His body armour making him appears disturbingly insect-like. His wings are not feathery or gentle. Rather they are hard, mechanical, an organic machine. The angels wings retract with clockwork-like precision. Gabriel flies into a wall in an attempt to crush Michael. He fails that but succeeds in leaving a massive dent. Gabriel runs/flies for the opposite wall. This one doesnt hold and the two enemies crash through it into the bathroom. Unbelievably Michael is still holding on. Gabriel is up. He thrusts himself back into the bathroom mirror. It shatters painfully behind Michael. Gabriel rages out of the bathroom and into the diner. Michael continues to ride him like a wild bull. Gabriel slams Michael into a wall once more. Its a brutal struggle. Gabriel spots his mace sticking out of the wall within arms reach. He grabs it, holding it futilely in front of him. Gabriels strength is giving w ay. Michael is winning. Gabriel lets out a tremendous roar and plunges one of the maces long spikes into his own stomach. Michaels eyes go wide with surprise, his grip loosens. Gabriel has run them both through. Gabriel rips the mace from his body and stumbles forward. Blood pours from a huge hole in Michaels chest right through his heart. Gabriel looks down at the hole in his own belly not nearly as bad as Michaels. Michael falls to his knees weakening. Gabriel looms over Michael. Michael looks up at him, blood leaking from his mouth. Gabriel watches as the last of the writing fades from Michaels body when he hears a faint clicking sound from somewhere in the diner. Gabriel moves gracefully through the destroyed diner, toward the source of the clicking. He steps behind the counter and finds Bob lying in a massive pool of blood. It takes the creature a moment to realize that the clicking sound is coming from Bobs lighter. Bob is focusing every last ounce of life in his body to lighting that lighter. Bob looks at Gabriel. And with one last brush of his thumb, Bobs trusty lighter ignites. Gabriels eyes go wide as the tiny flames dance in front of the stoves broken gas line. Gabriel spins and runs like hell as the gas explodes. Jeep tries to hide his pleasure that the tables have turned at least a little. Charlie is about to respond when Audrey leans in from the back seat. Gabriel smashes down on the cruisers roof with massive force. Jeep grabs the gun and fires wildly up at the roof. Gabriel takes a direct hit in the thigh, causing him to slide off the roof and onto the trunk where he grabs a hold of the rear window frame for support. Audrey desperately tries to load a flare while avoiding Gabriels grasp. Jeep cant get off another shot without the risk of hitting Audrey. Gabriel is almost entirely in the car now. Audrey swings the flare gun toward Gabriel, but he knocks her hand aside just as she pulls the trigger and the flare goes off inside the car. Gabriel lunges over the passenger seat, grasping for Charlie, his ferocious hand only inches from her and the baby. Audrey leaps onto Gabriel, pulling him away from Charlie just in time. He flails wildly about but this young girl rides him like one hell of a cowboy. Jeep slams on the breaks, sending Gabriel and Audrey shooting forward through the windshield like bullet. The intertwined bodies of Gabriel and Audrey hit the road with a sickening crunch and roll into a ball of fire. Charlie, the baby bundled in her hands, leads Jeep away from the demolished cruiser. They are only a few steps from the edge of the ridge when Gabriel rockets up in front of them. Jeep pushes her and the baby out of the way just as Gabriel comes down hard in front of them, kicking up a cloud of dust. Gabriels mechanical wings haltingly retract. The crash has done some serious damage. Much of his skin has burned away. Gabriel is about to launch the finishing move when a ray of light blinded him as a creature descended from the heavens. It was Michael. Gabriel, pissed and agitated, launched an all-out attack to Michael with his rotating mace. After all, Michael was the General, countering the attack was a piece of cake. He managed to slice Gabriels stomach, rendering him immobile. Michael said that its enough and God has already seen what he needed. Gabriel took flight, leaving Michael and the newly-formed family behind. Michael took flight not long after, left them a message that the child is now their responsibility and that they would have to teach him all the goodness in the world. The last scene depicts a happy family, with a womans voice on the background just like in the opening, narrating that the birth of HER son marks the start of a new beginning for humanity. ~FIN~ B. CHARACTER ANALYSIS I. ARCHANGEL MICHEAL (Paul Bettany) The commander of The Army of God; defender of faith and of the church. In the movie, he abandoned his seat in heavens (thus a fallen angel) to follow what he believed. He believed that mankind can still change for the better and that people will someday understand one another. God lost his faith in mankind, he did not. Im saying this is extermination. Those things out there are vessels. The Possessed. The weakest willed are the easiest to turn. This, explained in brief by Michael, shows how he is very familiar with the situation on contrary with the other characters. Knowing the situation, he is the only character fully prepared for what is coming. Well thats just fine, Bob, he doesnt believe in you either. This shows how well he knows Him, how he can speak for Him. After all, he is the General of His army and he can easily listen to what Gods heart has to say (though in the movie, they are not allowed to). Listen. I simply dont care what you people believe. And those things outside, they dont care either. They just want the child dead. Now, this first attack was a test of our strength. The next will be a test of our weakness. Now we can sit here and discuss it Or you can try to help me. This shows his sense of urgency and leadership and how ready he is to protect what/who needs to be protected. When God chose your kind as the object of his love. I was the first in all of heaven to bow down before you. This tells us how Michael truly loves humankind and how honoured he was to serve in accordance to Gods will. No, Im following my own orders now. Depicts the rebellious act / change of heart of Michael to protect humanity against the Apocalypse. II. JEEP HANSON (Lucas Black) A selfless man, who is constantly having some nightmares about Charlie. After being left by his mother, Jeep decided to stay with his father in a deserted place. He was, somehow, the driving force of his father (Bob Hanson) to stay strong and sane after all of the wrong decisions he had made in life. He is a perfect example of a hopeful human being. Must know something I dont? Another bad dream..? Youre the only thing I like to worry about. Shows how caring and worried he is towards Charlies condition. I could help you. We could do it together. I want toà ¢Ã¢â€š ¬Ã‚ ¦ This line tells us how willing Jeep is to take responsibility of Charlies even if the child is not his own flesh and blood a statement that points out how selfless Jeep is and how he loves Charlie unconditionally. Look. I know it doesnt make much sense to you. Sometimes it doesnt make much sense to me either. Ive been having these dreams about her. Some of them so badà ¢Ã¢â€š ¬Ã‚ ¦ I wish Id never have to sleep again. I just feel like its something I got to do. In this line, Jeep expresses his strong belief that he is doing the right thing, and he is doing what needs to be done though he cannot truly explain what that thing is. As uncertain as he is, he insists on doing what he believes and no one can stop him from doing so (even Charlie). III. CHARLIE (Adrianne Palicki) The troubled pregnant woman, who self-pities and blames herself for all the time she has lost for herself. She considers herself capable of nothing and is of no importance. Youre worried about a girl thats eight months pregnant and it isnt your baby. Its enough to give anybody nightmares. This line shows how unappreciative she is towards those people who love and care for her. Why cant she just be thankful? Bob, see where Im at right now? Can my condition really get any worse? One of the lines that show how pretty good Charlie is in putting down herself. She considers her pregnancy as a condition she is neither proud nor happy about. For her, it was all a mistake Wait just a minute. This cant be happening. Im nobody, Im just a waitress. I dont even own a car. The text explains it all. What makes you think I can do that? What makes you think I want to do that? If hes so important, why dont you take him? After the baby was born, she did not care. It was the fruit of her mistakes. It was even hard for her to look at the baby. Well, her view towards life changes at the end of the movie, so pretty much reality has sank in and lived happily with Jeep. C. REFLECTION It is pretty fascinating to think how God has just given up and lost faith to humanity. He, of all the beings, should know that as humans, we are prone to committing the extremes becoming very disobedient or very beneficial to one another. HE has given us free will, and we have used it. I think when you give someone freedom to do whatever he/she wants to do, then you would have to accept his course of action. But then again, religion would counteract this with the concept of grace which we would have to live in His grace. The movie depicted how people turned against one another the weakest willed being possessed, becoming more powerful and less prone to death than the willed ones. So, why did He not do the other way around possessing the willed ones to kill the weakest willed to wipe them all out? Why did He just not nuke all the sinful places and bless the faithful ones? I think God wanted to give us a chance thanks to Michael; the Messiah was introduced to the world unharmed. It took a one hell of a catastrophe and a fallen angel to make people realize what has been in front of us ever since but dont know how to utilize peace. To conclude, man is born naturally good. It is up to him to stay good or defy what has been written. We just have to be

Tuesday, August 20, 2019

Complexity Of Society :: essays research papers

Complexitiy of Society Showing their role in society, women in literature are often portrayed in a male dominated position. Especially in the nineteenth century, women were repressed and controlled by their husbands as well as other male influences. In "The Yellow Wallpaper", by Charlotte Perkins Gilman, the protagonist is oppressed and represents the effect of the oppression of women in society. This effect is created by the use of complex symbols such as the house, the window, and the wallpaper which encourages her oppression as well as her self expression. It is customary to find the symbol of the house as representing a secure place for a woman's transformation and her release of self expression. However, in this story, the house is not her own and she does not want to be in it. It represents a prison in which she is trapped. She declares it is "haunted" and that "there is something strange about the house"(Gilman 195). Although she acknowledges the beauty of the house and especially what surrounds it, she constantly goes back to her feelings that "there is something strange about the house"(Gilman 195). Her first impression of the house almost tells you that the narrator knows of the upcoming transformation that will take place in the house while she is there. The barred window in the bedroom, is a specific characteristic of the house that symbolizes her trapped feeling in the house. Traditionally a window symbolizes the felling of a view of possibilities, but now it is a view of things she doesn't want to see. Through it she sees all that she could be and could have. But closer to the end she says "I dont like to look out of the windows even - there are so many of those creeping women, and they creep so fast"(Gilman 205). She knows she has to hide or she too will have to creep in order to be part of society and she does not want to see all the other women who have to do the same because she knows they are a reflection of herself. "Most women do not creep by daylight," means that they need to hide in the shadows; they try to move without being seen (Gilman 203).The window no longer holds as a gateway for her because of the bars holding her into her place in society. She will be controlled by man and will not be allowed to express her self. She will be forced to creep. The most important symbol in all of "The Yellow Wallpaper" is the wallpaper itself which plays a double role. Complexity Of Society :: essays research papers Complexitiy of Society Showing their role in society, women in literature are often portrayed in a male dominated position. Especially in the nineteenth century, women were repressed and controlled by their husbands as well as other male influences. In "The Yellow Wallpaper", by Charlotte Perkins Gilman, the protagonist is oppressed and represents the effect of the oppression of women in society. This effect is created by the use of complex symbols such as the house, the window, and the wallpaper which encourages her oppression as well as her self expression. It is customary to find the symbol of the house as representing a secure place for a woman's transformation and her release of self expression. However, in this story, the house is not her own and she does not want to be in it. It represents a prison in which she is trapped. She declares it is "haunted" and that "there is something strange about the house"(Gilman 195). Although she acknowledges the beauty of the house and especially what surrounds it, she constantly goes back to her feelings that "there is something strange about the house"(Gilman 195). Her first impression of the house almost tells you that the narrator knows of the upcoming transformation that will take place in the house while she is there. The barred window in the bedroom, is a specific characteristic of the house that symbolizes her trapped feeling in the house. Traditionally a window symbolizes the felling of a view of possibilities, but now it is a view of things she doesn't want to see. Through it she sees all that she could be and could have. But closer to the end she says "I dont like to look out of the windows even - there are so many of those creeping women, and they creep so fast"(Gilman 205). She knows she has to hide or she too will have to creep in order to be part of society and she does not want to see all the other women who have to do the same because she knows they are a reflection of herself. "Most women do not creep by daylight," means that they need to hide in the shadows; they try to move without being seen (Gilman 203).The window no longer holds as a gateway for her because of the bars holding her into her place in society. She will be controlled by man and will not be allowed to express her self. She will be forced to creep. The most important symbol in all of "The Yellow Wallpaper" is the wallpaper itself which plays a double role.

Monday, August 19, 2019

Flood Stories of the Epic of Gilgamesh and Book of Genesis of the Christian Bible :: Epic Gilgamesh essays

The Flood Stories of Gilgamesh and the Bible The amazing stories of the great flood that are described in The Epic of Gilgamesh which is translated by N.K. Sandars and â€Å"The Story of the Flood† which is the King James version, both stories similarly. Many of the events of each story are very similar in ways and very different in some of them. From reading both stories I concluded that there was a huge flood that took place in that area of the world. Even though the way both stories describe the flood; The Epic of Gilgamesh is more imaginable. I say that because it is more realistic to have rain for six days, six nights than for forty days, forty nights. Both flood stories have a major similarity and difference though. Both stories described the same flood but they did it in different ways. One difference that backs it up is in The Epic of Gilgamesh the rains that cause the floods only last six days, six nights and in â€Å"The Flood Story in Genesis† the rains last forty days, forty nights. A quote that tells about the flood is when Utnapishtim said, â€Å"For six days and six nights the wind blew, torrent and tempest and flood overwhelmed the world, tempest and flood raged together like warring hosts (pg. 25).† This quote by Utnapishtim describes how bad the weather, rains, and wind were during the six days and six nights of the storm. On the other hand in â€Å"The Story of the Flood† it rained for forty days, forty nights. While God was talking to Noah he said, â€Å"For yet seven days, and I will cause it to rain upon the earth forty days and forty nights; and every living substance that I have made will I destroy from off the face of the earth (pg. 48 line 4).† This quote describes how long God will have the rain go for. It also says th at he is doing it to destroy all of mankind. After reading the two stories I concluded that forty days and forty nights was too long for it to rain without stopping; that is why the flood in Gilgamesh is more realistic. The length of the rains in the flood story in The Epic of Gilgamesh is easier for someone to believe than the length of the rains in Genesis. Even though the stories were different there was many similarities in the stories.

Sunday, August 18, 2019

Communication In the Workplace Essay -- Effective Communication

In an interview with George Lakoff, a linguistics professor at the University of California, Berkeley, Ian A. Boal examines the social, political and economic implications of language and its relationship to the conduit metaphor. The interview, published in Boal's essay, Body, Brain and Communication, takes a closer look at the conduit metaphor in connection with computers and communication on the Internet and World Wide Web. More importantly, Boal-who is also a Berkeley professor-solicits Lakoff's views of computer technology and artificial intelligence; their effects on human values and the basic way people communicate and understand information in today's world. Essentially, the conduit metaphor enables thoughts and ideas to be communicated through connecting cables and wireless transmissions using language as objects and metaphors. An effective conduit metaphor causes the listener to receive and understand the meaning behind a message without having to engage in too much thought. Comprehension of an idea is achieved intuitively, instinctively or with feeling. The conduit metaphor is a basic parable belonging to a larger family of metaphors, many of which can be found on Lakoff's Conceptual Metaphors home page at Berkeley's Cognitive Science web site, http://cogsci.berkeley.edu/. The conduit metaphor, as described by its creator Michael Reddy, suggests that the mind can interpret ideas as objects that can be put into words, and thoughts are the organization or manipulation of those objects. Reddy says the objects that make up words or language reside in a storage container, or memory, where thoughts and ideas can be retrieved or recalled when needed. When ideas are converted into words, they can be communicated to someo... ...perform many of their job functions. Just imagine, however, if computers had the ability to not only assume a particular function, but also could think and reason in the same manner as you and I. Are human beings really ready for this type of innovation? The answer to this question may come sooner that we think. Works Cited Boal, Ian A. Body, Brain and Communication: An Interview with George Lakoff. Composing Cyberspace. Ed. Richard Holeton. Boston. McGraw Hill Publishing. 1998. (21-31). Ehrenreich, Barbara. Put Your Pants On, Demonboy. Composing Cyberspace. Ed. Richard Holeton. Boston. McGraw Hill Publishing. 1998. (80). Lakoff, George. Conceptual Metaphors. 22 Mar.1994. 23 Mar. 2000. http://cogsci.berkeley.edu/ Shirley, John. Wolves of the Plateau. Composing Cyberspace. Ed. Richard Holeton. Boston. McGraw Hill Publishing. 1998. (135-141).

Saturday, August 17, 2019

Ralph Lauren Fictional Marketing Plan

MARKETING PLAN For an exclusive Ralph Lauren Retail outlet in Goa Prepared by Anisha Shaikh Allan Rebello CHAPTER I INTRODUCTION 1. 1 Ralph Lauren Corporation is a luxury clothing and goods company of the American fashion designer Ralph Lauren. Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrances, home (bedding, towels) and housewares. It has its headquarters in Midtown Manhattan, New York City As of 2009, Ralph Lauren or their licensing partners operated 163 full-price and 163 outlet/factory stores around the world, including Club Monaco and Rugby stores.Ralph Lauren is one of the largest retailers in the United States with revenues reaching $4. 2 billion in 2007. Ralph Lauren will be located  located 1. 2 Objectives 1. To create a shopping environment that caters to the apparel needs of the Premium Class segment of Goa 2. To receive a 50% profit margin within the first year. 3. To have a customer  base of average 1,0 00 by the end of the first operating year. 1. 3 Mission Ralph Lauren’s  mission is to offer quality products 1. 3 Keys to SuccessIn order to succeed in the apparel industry Ralph Lauren must: †¢ Carry a collection of sizes to fit the  more frames of the target customer base. †¢ Provide customers with top class personalized customer service in an atmosphere of high class service †¢ Advertise and promote in areas that our target customer base will learn about our store †¢ Continuously review inventory and sales and adjust our inventory levels accordingly CHAPTER II DATA ANALYSIS 2. 1 Why should Ralph Lauren and international brand open up in Goa?Goa is the smallest state in India but it is the India's richest state with a GDP per capita two and a half times that of the country as a whole. It was ranked the best placed state by the Eleventh Finance Commission for its infrastructure and ranked on top for the best quality of life in India by the National Co mmission on Population based on the 12 Indicators. Goa's gross state domestic product for 2007 is estimated at $3 billion in current prices. Goa is one of India's richest states with the highest GDP per capita — two and a half times that of the country as a whole — and one of its fastest growth rates: 8. 3% (yearly average 1990–2000). Tourism is Goa's primary industry: it handles 12% of all foreign tourist arrivals in India. Goa has two main tourist seasons: winter and summer. As per details from Census 2011, Goa has population of 14. 57 Lakh, an increase from figure of 13. 48 Lakh in 2001 census. Parliamentary Affairs Ashwini Kumar said that Goa topped the list with an annual per capita income (PCI) of Rs. 1,32,719 in the last fiscal. 2. 2 LOCATION AND OWNERSHIP 2. 2. 1 Company OwnershipRalph Lauren will form a agreement with Inter ads (Inter Ads is a leading and reputed organizer of international trade exhibitions and conferences in India, in partnership with global exhibition management companies, who are highly acclaimed for innovation and excellence in organizing exhibitions). Inter ads will help Ralph Lauren from scratch i. e. is from negotiating the location till the store is ready, and also the day to day operations of the store. Location: The location chosen for the store is Caranzalem in Panjim. 2. 2. 2 Why Panjim? †¢ Area (sq km) : 4000 Population (2001 census) : 1. 34 million †¢ Literacy rate (%) : 82. 3 †¢ Sex ratio (per 1000 males) : 960 †¢ Length of coastline: 130 km †¢ National Highway length : 224 km †¢ Domestic | International airport : Dabolim (25 km from Panaji, the capital) †¢ Major Ports: Mormugao, Panaji (minor port) †¢ With a population of 65,000 in the city and approximately 100,000 in the metropolitan area, Panaji is Goa's third largest city after Vasco da Gama and Margao. †¢ Goa topped the list with an annual per capita income (PCI) of Rs. 1,32,719 in the last fiscal.T he location that is chosen is close to the the main city, Goa Science Center, Miramar beach and Dona Paula both are famous tourist destinations. Miramar beach is the closest beach to Panjim. It lies 3 kilometers from the city. It’s one of the most scenic beaches of Goa and a very ideal place to set up a Luxury showroom like that of Ralph lauren, Unlike other Beaches in Goa where you will find mainly tourists, Miramar Beach has visitors that comprise locals as well as tourists. The beach hosts a lot of cultural events and games. This would act as an added advantage to the brand. The area with the most retail outlets i. . 18th June road Panaji hasn’t been taken into consideration because there are so many brands attempting to gain a foothold in the market and this would be a problem for Ralph Lauren as the other brands have a competitive advantage on the price aspect. (Dr Jack Sequeira road nr Goa science center) All business deliveries and shipments will be handled thro ugh the store. The company office will also be housed at this location. 2. 3 Products Ralph Lauren would bring only its Polo brand to India. Polo has huge brand recognition in India and its popularity cuts across generations of young, middle-aged and seniors.Only the apparels will be brought to India under which the Polos, sports shirts, dress shirts, pants, jeans, and a range of shoes will be sold in the outlet. As soon as the outlet has been established Ralph Lauren will also come up with products of a wide range mainly emphasizing on price flexibility. One of the main aims of the company is to increase our target market and to do this there is a need to come up with more products. After a certain point we could even diversify in producing Indian apparel for the Indian customer.Below are the products that Ralph Lauren will introduce in India and the price of the products. Polo’s Mesh Polo: Rs 4421 Big pony Polo: Rs 5000 Brights Polo: Rs 5200 Sports shirts: Solid Poplin: Rs 4629 Linen shirt’s: Rs 6500 Premier oxford: Rs 5097 Madras workshirt: Rs 7452 Formal Shirts: Twill Regent: Rs 7542 Fit Solid Regent: Rs 6502 Fit French Regent: Rs 6502 Pinpoint oxford: Rs 4421 Pants: Five pocket Chino: Rs 4000 Preston tissue Chino: Rs 4135 Jeans Stanton Wash: Rs 4420 Hudson Jean: Rs 5100 Antique Jean: Rs 3589 Lispenard wash jean: Rs 2548 NB: These prices are the actual showroom prices.In the future Ralph Lauren has plans to come up with products that have affordable prices which is suitable for mainly the upper middle class segment. The products again will be only from its Polo brand. 2. 4 Market Analysis The primary target customer of Ralph Lauren will be the Premium Class Segment located in the City of Panaji. As we are situated in the center of their residental area we believe they will make up the largest percentage of our customer base. The secondary target customers are the Upper Middle Class in the area. The last target customer of Ralph Lauren is list ed as other.As popularity about the store increases we expect to see a variety of curiosity seekers, and local residents  from the area as well as seasonal purchasers during season. 2. 4. 1 Market Needs There are several important needs in the western wear apparel business that are being either underserved or not met at all. Ralph Lauren plans to meet and service those needs. †¢ Focus and attention to customer's personal preferences and customer retention will be given high priority. Because of the high rate of employee turnover at major mass retailers, customer service and personal detail has been  lost. . 4. 2 Market trends Goa has dish out so many things and among them is fashion, for the hep and moneyed, Fashion shows have becoming quite common in Goa, and pleasantly enough shifting their focus from the city highspots to the outskirts and Goa's splendid beaches Anjuna, Baga and even Utorda. Nowadays fashion folk leave no adjective untouched. Neither do they leave anythi ng to imagination the cuts and lengths becoming more bold and beautiful than ever before exposing much more shape and curve than exposed ever before coupling the catwalk do with all sorts of in elements and in spots.An opportunity like this should not be missed out by Ralph Lauren. 2. 4. 3 Market Growth The old days have gone where everybody would think that Goans wear Bermuda shorts and Sunset Orange cotton shirts and get going, the Clothes scenario has changed to a great extent with many international players entering Goa there has been a lot of growth in the market, Goan’s are ready to shell out a big amount on branded luxury clothes because it gives them a feel of quality and comfort. Nowadays wearing branded clothes is become like a trend.Another factor that has led to an increase in the market growth is the increasing per capita income of people in Goa. Thus the spending power of the people has increased 2. 4. 4 Competitors As mentioned earlier Goa is not untapped in th is segment of the market there are many brands who have made their presence felt many of which are in Panaji itself. Mahatma Gandhi Road is one of the most popular shopping avenues in Panaji with several stores selling branded goods present here. There’s United Colours of Benetton (UCB), Wrangler, Woodlands , Levis Strauss , Wills Lifestyle store , Spykar, Allen Solly, etc to choose from.All these stores are incidentally packed within an area less than a 100 square meters. The 18th June Road runs parallel to MG road and also hosts some branded showrooms. Arrow has an exclusive store here, so does the world famous brand Lee. Navelkar Arcade located nearby has another popular brand T, which has a wide range of clothing for men and women. Popular apparel brand Weekender , also has an exclusive store near the Don Bosco School in Panaji. 2. 4. 5 Industry Analysis Retail outlets Most of the brands sell their products in a retail outlet which is situated in the city areas i. e.Panaj i Vasco and Margao. The stores are mostly placed in very convenient areas so that distribution is not a major problem. Malls There are malls in Goa e. g. : Caculo Mall and Big G Mall under which various brands are housed some of the brands are Black Berry, Lee, Lacoste, Van Heusen, Wrangler John Players etc. 2. 4. 6 Target Market Ralph Lauren is entering its first year of operation and will basically cater to those customers who prefer wearing luxury clothes of high quality and great value. In Mid 2013 we will try and reach out to more customers in India by having a tie up with any large retail chain.We will also have a tie up with top modeling agencies to promote the brand in the fashion industry The consumer preference in Goa has changed to a huge extent. Media and promotions have been the sole reasons for the brand awareness and consciousness among the consumers and the same shall be done by Ralph Lauren. This is the new trend that more and more people are buying clothes which ar e of a particular reputed brand. When they are out shopping in a shopping mall they are sure to visit one of the big brands to buy a pair of jeans or a shirt from the shop.Today the Goan customers are eager to shell out a fortune to buy branded cloths. The common concept is that the clothing brands provide high quality and great comfort. And hence more and more people are becoming brand loyalist even though they have to give out quite a huge sum of money while making purchases. Ralph lauren is planning to enter India mainly due to the great demand that has been noticed from the customers. Ralph Lauren's main target audience will be the people from the premium segment .Their disposable income should be Rs 50,000 and they should be literate in order to understand our ad campaigns. The target audience that we are looking for are the ones who are ready to shell out a huge amount of money to buy our products. And they should be brand conscious. Since Goa is a state with the highest per c apita income the target market doesn’t seem to be really difficult to find. The possibility of the desired target audience is high because there are many industries like; Mining, Shipbuilding, Pharmaceutical, Hospitality etc in Goa are flourishing.Many rich people are also becoming very fashion conscious and they actively are the spectators for the Goa Fashion week which is gaining a lot of popularity, and our promotional campaigns deals with showcasing our brand at the Goa fashion week, thus providing exposure to our target audience. We will expect to reach our target audience through our various Promotional Campaigns. Age: Ralph Lauren segments its customers according to their age. Its provides all type of brands for the youth (24-26 yrs) Middle age  (28-50) ages and old people (60 + yrs)Gender: Gender segmentation of Ralph Lauren in Goa right now is for male and females. They manufacture brands for both genders. Occupations: In the occupational segmentation they have seg mented their market in different ways. Professionals, business men & women and executives. Education: Well educated people. 2. 5 Competitive Edge & Sales Prospects Ralph Lauren has a number of advantages that will allow  us to build brand identity, add value to our merchandise and build a loyal customer base  while standing apart  from  our competitors. The ‘Ralph Lauren Card' will entitle customers to a 15% discount after ten purchases. †¢ Our location is central to our target customer base. †¢ We will maintain a detailed record on each customer, logging addresses, their purchases, size, and brand for customer follow-up and in-house promotional purposes. CHAPTER III MARKETING PLAN 3. 1 Marketing Strategy Our marketing strategy will focus heavily on sales promotion, niche positioning in the market and customer service with loyalty and retention in sales. †¢ Our promotions will always stay in tune with our company bjectives and mission statement. 3. 2 Sal es Strategy †¢ We will utilize the Retail ICE POS software with every sales transaction. With each purchase the software  will record and maintain in its database the customer's name, address and purchases. This information will be used with our direct mailing program to focus on our top 50% of customers. †¢ We will offer a 14 day return/exchange policy to build trust with our customers and maintain retention and loyalty. 3. 3 Promotion Strategy Ralph Lauren will follow an aggressive yet creative promotional plan.This will allow us to focus directly  on our target customer 3. 3. 1 Store design: The store will be exclusively set up as the actual Ralph Lauren outlet. The rich look it gives with the exclusive interiors. This is basically visual merchandising and will lead to attract our target market and generate awareness. Prior to starting the store Ralph Lauren can go for aggressive advertising of the store i. e. build up a big store similar to a mobile van but big in size this store will go around place like Panjim, Candolim, Mapusa, Porvorim, Calangute.The main aim of this mobile van is to go around place where you find premium class coming most of the time for e. g. near Caculo Mall. A van will be taken on lease for a period of 1 month and it will be decorated like Ralph Lauren store. This activity is being carried out in order to generate awareness and create hype about the big brand coming to Goa. 3. 3. 2 Print media Print media is classified as anything that is in print and is also used to inform the public it is a very effective means of conveying the advertisement across.The print media can further be divided into newspapers and magazines. †¢ Leading Newspaper ads will be given like The Navhind Times, Herald and the Times of India – a skybus ad will be given i. e. the ad which appears and the top portion of the newspaper †¢ Ads will also be given in magazines like Femine, The Women’s era and top leading Magazines i n Goa. The cost of putting one full page issue on a magazine averages from 9000/- to 12000/- (Price varies according to different magazines) Others modes of Print media advertising: 5,000 4Ãâ€"5 color flyers/postcards will be distributed throughout the city †¢ 2,500 full-color postcard flyers with a 10% coupon will be distributed in and around Candolim and Panjim area like Mapusa, Porvorim, Calangute outside locations like CCD’s, Caculo, Osia, Casino’s etc mainly places where posh people visit †¢ 5,000 business cards with a Ralph Lauren Frequent Shopper Card on the reverse side entitling the customer to a 15% discount on the eleventh purchase after ten purchases will be printed and distributed.The aim of this activity is to allow people to visit and encourage frequent purchasing 3. 3. 3 Creative advertisements: o They can have regular ads for various occasions like Diwali Christmas, National Days 3. 3. 4 Email marketing and SMS marketing †¢ A direct mai l program that will further focus on and target the top 50% customer base with special in-house sales and promotions †¢ 200  grand opening invites will be mailed to potential new customers two weeks before the grand opening.The invitation will also include a promotional 10% coupon off a customer's first purchase. The customer mailing list will be made from contacts made by the franchise. †¢ Mailers should be sent to customers updating them about the latest offers, discounts etc †¢ A press conference will be organized in order to attract all the media people. A press release kit will be given to all major media outlets  in Candolim and Panjim highlighting the grand opening of the new Ralph Lauren apparel retailer in the city, who will also be attending the Press conference.This kit will include a press release, pictures of the interior space, color postcard/flyer, and a business card. The press will also be asked to put up a article about the company which will inc lude storytelling ads of Ralph Lauren. The cost the press will include conference hall, snacks, cost of sending s to media houses, and the press kit. The average cost will be around 80,000 †¢ SMS Marketing will be done in order make people aware about the latest offers, discounts etc. the cost of advertising on mVayoo. com is 50,000 p. a. 3. 3. 5 Online marketingFacebook Advertising Facebook  is a  social networking service  and Web site launched in February 2004, operated and privately owned by Facebook, Inc. As of July 2011, Facebook has more than 800  million active users Facebook ad growth: Spending on clicks and impressions of Facebook ads have both grown dramatically between Q2 2010 and Q2 2011,  according to  [pdf] data from Ignition One. Results of the Q2 2011 US Online Advertising Report show that Facebook ad spend on all clients increased 281% year-over-year in Q2, while Facebook ad impressions of all clients grew 200%.Ignition One analysis indicates Faceb ook advertising has experienced high rates of growth due to new marketer adoption in the past year. As seen above the growth of Facebook has been increasing day by day and the number of customers is also increasing day by day. Advertising of Facebook will provide a wide platform for ancestral Goa to target million Facebook users all over the world. And mostly users are for all age group. How to make a Facebook ad: Creating an ad on Facebook is very simple. Open a Facebook account (new or existing account will do).Go to Advertising Option at the bottom of the page. Click on create an ad and follow the process. Cost: Same like Adwords Facebook ads work on CPC vs. CPM. What needs to be done is the company has to set a budget which they are ready to spend each day and which method i. e. CPM or CPC should be selected and then start the campaign also the countries which the company wishes the ad to appear can be selected. Apart from this ancestral can also use other forms of advertising l ike Sponsored Stories. 3. 3. 6 Televison advertising Advertising will be done on local news channels like HCN, Goa 365 etc, Flip advertising will cost around 500 a day, they appear on television around 4-5 times including the Voice ads †¢ Video will cost around 25,000 pm which appears around 7-8 times a day 3. 3. 7 Outdoor media Creative Billboards of Ralph Lauren can be put up like hoarding designed in the shape of clothes along with lighting which will also appear at night. This can be put up in Verna to Panjim Road. The cost of putting up a hoarding is 12,000pm approximately . 3. 8 Event sponsorships and tie – ups †¢ Ralph Lauren will have promotional campaigns and set up stalls at the world famous Sunburn festival 2013. Ralph Lauren being a reputed brand will get many appeals to sponsor but only the ones that give us a high mileage shall be taken one example would be India Fest 2013 where we see youth from various places in India making their presence felt. â₠¬ ¢ Some steps would be having tie up’s with event management companies that are very active in Goa like NBR Kaleidoscope and Funky Heads.The Goa Fashion week has seen an immense positive change with many world famous brands taking part and even famous designers and it would be an opportunity for Ralph Lauren to showcase its brand. To make its brand aware to the fashion conscious people Ralph Lauren will have fashion shows in events like Mr Goa and Miss Goa. 3. 4 Implementation plan The advertising will be done mainly during the season time i. e. during april may and june and in October November and December Print media – April, May and June |Magazines |Name of the Magazine |Cost per Month ( 27 cm * 21 cm) |Total Cost | |Femine |5330 |15990 | |Womens Era |6000 |18000 | |Provougue |5000 |15000 | |Vogue India |6100 |18300 | |Elle |6100 |18300 | |Total | |85,590 | Printing Flyers – 1St month |Flyers |0. 75 |5675 | Cost of the Advertisements: whole year with addi tion to August (70500) | |Name of the Newspaper |Cost of Colour sq/ cm |Total Cost (Size 10Ãâ€"10) + |Per month |p. a | | | |colour | | | |Times of India |Rs. 125 sq/cm |Rs. 12,500 |37500 |450000 | |Navhind times |Rs. 110 sq/cm |Rs. 11,000 |33000 |396000 | |Total | | | |8,46,000 | SMS Marketing – whole year |SMS Marketing |mVayoo | |50,000 | Outdoor Media – whole year |Outdoor Media | | |Size |Printing Cost + rent |No |Total cost (pm) |p. a. | |   |  2,000 + 12,000 |  2 |  28,000 |33,6,000 | Business Cards – 2500 Facebook Ads can have have a budget of average 5000 per day using the CPM method †¢ A budget of 4,00,000 will be allocated to event sponsorship and tie ups Total Cost Event tie ups |4,00,000 | |Facebook advertising |60000 | |Business cards |2500 | |Magazines |85590 | |Flyers |5675 | |Newspapers |846000 | |SMS |50000 | Outdoor |336000 | |Total |17,85,765 | | | | | | | |Start-up Funding | |Land and building |50000000 | |Interior s and decorations |10000000 | |Promotions |1785765 | | |114000 | |Cash on start up |13384 | |Miscelleaneous |4400 | |Telelphone and utilities |1,575 | |Insurance |600 | |Store |11,010 | |inventory |195,881 | |computer |10,000 | | |legal expenses |7000 | |Signage (Including Permits) |1500 | | | |62145114. 5 | | 3. 5 Sales ForecastThe sales forecast has been estimated on the basis of 5% growth rate in the garment industry in Goa. | | | | |Polo |Cost Price |Selling price | |Mesh Polo |3315. 75 |4421 | |Big pony Polo |3750 |5,000 | |Brights Polo |3900 |5200 | |Sports shirts |   |   | |Solid Poplin |3471. 5 |4629 | |Linen shirt’s |4875 |6500 | |Premier oxford |3822. 75 |5097 | |Madras workshirt |5589 |7452 | |Formal Shirts |   |   | |Twill Regent: |5656. 5 |7542 | |Fit Solid Regent: Rs |4876. 5 |6502 | |Fit French Regent: Rs |4876. 5 |6502 | |Pinpoint oxford: Rs |3315. 5 |4421 | |Pants: |   |   | |Five pocket Chino: Rs |3000 |4000 | |Preston tissue Chino: |3101. 25 |4135 | |Jeans |   |   | |Stanton Wash: Rs |3315 |4420 | |Hudson Jean0 |3825 |5100 | |Antique Jean |2691. 75 |3589 | |Lispenard wash jean |1911 |2548 | Sales Forecast | | | | |Particulars |Year 1 |Year 2 |Year 3 | |Polo |1949200 |2,241,580 |2,689,896 | |Sports shirts |1686915 |1,939,952 |2,327,943 | |Formal Shirts |3494960 |4,019,204 |4,823,045 | |Pants: |813400 |935,410 |1,122,492 | |Jeans |2348400 |2,700,660 |3,240,792 |